Jakarta, March 27, 2023 - PT GoTo Gojek Tokopedia Tbk ("GoTo Group", "Company", or "GoTo"), Indonesia's largest digital ecosystem, continues to add to its range of innovative services through cross-selling synergies between platforms within its ecosystem.
One of the cross-selling innovations within the GoTo ecosystem is GoPayLater Cicil, an easy installment product of GoPay. GoPayLater Cicil installments is one of the payment options on Tokopedia and this Ramadan expands its services to reach more whitelisted customers of Gojek, Tokopedia, and GoPay.
Hans Patuwo, GoTo Director and President - Financial Technology, said, "GoPayLater Cicil’s innovation on Tokopedia is one of the initiatives of the Integrated Ecosystem Product Development strategy to drive business growth in line with the company's target in accelerating profitability."
"Tokopedia, through its research 'E-commerce Ramadan Insights 2023', also noted that cashless is the most popular payment method used by its users to shop for Ramadan needs, including GoPay included. This encourages us to further strengthen the integration between these two platforms," said Hans.
Delighting Customers with #LengkapiRamadan Campaign
The most important goal of this ecosystem integration is giving an enjoyable experience to customers. In line with this goal, GoPayLater Cicil on Tokopedia comes with attractive offers.
Fintech and Payment Business Head of Tokopedia, Vira Widiyasari, said, "Tokopedia, together with all business units in the GoTo ecosystem, strives to #LengkapiRamadan for the community by providing various product choices, attractive offers, and various payment methods, including GoPayLater Cicil installments. Customers can enjoy various benefits of GoPayLater Cicil, including flexible payment tenors, ranging from one, three, six, up to 12 months, as well as a transparent installment scheme without any hidden fees."
"In addition, from April 3 to 10, 2023, customers who meet the terms and conditions can use GoPayLater Cicil to shop at all Tokopedia Official Stores with 0% installment for a three-month tenor," added Vira.
Strengthening GoTo's optimism on meeting customer needs during Ramadan, research from The Trade Desk and YouGov this year involving more than 2,000 respondents showed that 88% of respondents planned to continue shopping online during Ramadan, even though the social movement restriction (COVID-19 PPKM) have ended and offline retail stores have resumed normal operations.
In addition, the E-Commerce Ramadan Insight 2023 also details that consumers start looking for Ramadan needs a month before Eid, with the highest search for goods occurring in the first to the third week of Ramadan. The highly sought-after categories range from fashion, automotive, gadgets, and electronics, to food and beverages.
To get a more convenient and comfortable shopping experience with GoPayLater Cicil, users only need to prepare their ID card and activate GoPayLater Cicil on their Tokopedia account. Further information can be accessed through this link.
Meanwhile, users who have yet to activate GoPayLater can start by following the instructions here.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia. Its mission is to "drive progress" by providing technological infrastructure and solutions for everyone to access and develop in the digital economy. The GoTo ecosystem consists of on-demand services (mobility, food delivery, and logistics), e-commerce (third-party marketplace + official store, instant commerce, interactive commerce, and rural commerce), and financial technology (payment, financial services, and technology solutions for merchants) through the Gojek, Tokopedia, and GoTo Financial platforms.
Media contact
Corporate Affairs, GoTo
