GoTo Mission: Empower Progress
We have always believed that technology can power a society into the future, especially when it benefits everyone.
Our view of life is built on the Indonesian concept of ‘Gotong Royong’ which, simply translated, means ‘communities helping each other’. Ours is a country where neighbors help each other and communities unite, knowing that they can bring a more meaningful achievement together.
We are the product of Indonesia’s long history of humble innovation. We grew up inspired by the local entrepreneurs that make up the backbone of the economy - SMEs, warung (kiosk) owners, ojek (motorcycle taxi) drivers.
We know deep in our hearts that there is always a way - ‘pasti ada jalan’ - and the best way to affect change is to just take the first step - ‘mulai aja dulu’.
Our biggest ideas began with the smallest of epiphanies - that solving problems for consumers could have a huge positive impact on society as a whole.
Tokopedia was first available for all Indonesians on Indonesia’s Independence Day in 2009 and was built on the dream that commerce could be democratized through technology. We empowered everyone to start and grow a business online and enabled customers anywhere in Indonesia to access goods and services that might not have been available to them before. Suddenly consumers were enjoying an easy and accessible online experience, while at the same time, sellers saw their livelihoods improve exponentially.
Gojek was founded on the belief that motorcycle taxi (ojek) drivers could be empowered to be a solution for people in Jakarta who were spending too much of their lives in debilitating traffic getting to work, heading to restaurants, or running errands. At the same time, ojek drivers were in real need of a solution that could increase their productivity and their income. Gojek connected these two groups in a unique way that transformed urban living for the better.
Our payments and financial services business was a natural extension of this, originally created to make life easier for drivers and consumers, neither of whom wanted to deal with the inconvenience of cash. It has now grown into a payments and financial services ecosystem that offers financial solutions to the large unbanked and underbanked populations where we operate.
Gojek and Tokopedia transformed the consumer experience in their respective industries. By doing this, they also empowered small business owners and entrepreneurs who, for decades, had strived to find their place in the informal economy. Using technology, we know that we can shift traditional business models into a digital future. And we are working every day to make opportunities more accessible to everyone, everywhere.
The first time the two companies worked together was in 2015, where we pioneered the use of ride-hailing drivers to deliver e-commerce orders, improving the process by increasing order velocity for merchants and providing the fastest delivery experience in the world for buyers.
With so much shared philosophy and history, it was a natural next step for us to bring Gojek and Tokopedia together - we are stronger as one. Today, our combined ecommerce, on-demand, and financial services ecosystem connects millions of consumers, drivers, merchants, and businesses, empowering everyone to start, discover, buy, or sell anything, all underpinned by the spirit of ‘gotong royong’.
The reason our business model is so powerful is that we operate in the places that stand to gain the most from it - fast-growing, emerging markets. We are proud that we’ve come from humble origins in Indonesia, earned the trust of millions of consumers, merchants, and driver-partners, partnered with leading global investors, and are now taking our next steps in building a global and iconic company. As the journey continues, we will stay humble and stay hungry. To be the “go-to” company to work for, to create the platforms that businesses and service providers want to be on, and to truly become the GoTo ecosystem for all consumers are our evergreen goals.
Yet our fundamental mission is much simpler - we seek to ‘empower progress’ by running the most open and frictionless platforms for digital transactions. Together, we will be able to democratize and empower commerce through technology, for everyone, everywhere.
We are and will always be the dreamers who thought that small things could have a huge impact on ordinary people. We listened to them, we dreamed for them, and for them, we created GoTo - the go-to ecosystem for everyday life.